Welcome to The Alpine Roots (“we”, “us”, “our”). We respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, store, and protect your information when you visit our website, contact us, or book tours/activities with us.
By using our website or services, you agree to the practices described in this Privacy Policy.
2) Information We Collect
We may collect the following categories of information:
A. Information you provide directly
- Contact details: name, email, phone number, city, address.
- Booking details: travel dates, number of travelers, preferences, itinerary choices.
- Identity & permit-related details (when required): date of birth, nationality, government ID/passport details, emergency contact details (needed for permits, check-ins, and safety requirements).
- Health & safety-related information (optional/only when shared by you): allergies, dietary restrictions, medical conditions relevant to trekking/rafting/camping safety (shared only for your safety and operational readiness).
- Communications: messages, emails, WhatsApp chats, call recordings (if applicable), feedback, and support queries.
B. Payment information
If you make a payment, payments are typically processed by third-party payment processors. We do not store your complete card details on our servers. We may receive payment confirmation details such as transaction ID, payment status, and partial identifiers.
C. Information collected automatically (website usage)
- Device and log data: IP address, browser type, device type, operating system, referral pages, date/time stamps.
- Cookies and similar technologies: to improve site performance, understand traffic, and support marketing (see Section 8).
3) How We Use Your Information
We use your information to:
- Provide and manage inquiries, bookings, and tour services.
- Verify traveler details for permits, reservations, safety briefings, and operational needs.
- Communicate updates (itineraries, changes, emergency alerts, reminders).
- Provide customer support and handle complaints.
- Improve our website, services, and trip experience.
- Send marketing messages only where permitted by law and where you can opt out at any time.
- Meet legal, regulatory, and contractual obligations.
4) Legal Basis / Consent
Where required, we process information based on:
- Your consent (e.g., marketing messages, optional health info).
- Contract necessity (e.g., to confirm your booking and deliver services).
- Legal obligations (e.g., law enforcement requests, tax/accounting).
- Legitimate interests (e.g., service improvement, fraud prevention), balanced with your rights.
India’s data protection framework includes the Digital Personal Data Protection Act, 2023, and related rules/notifications may apply.
5) Sharing and Disclosure of Information
We do not sell your personal information.
We may share your data only when necessary for providing tour services, including with:
- Accommodation providers (hotels, homestays, campsites).
- Transport providers (taxis, local transport partners).
- Local guides / trek leaders / activity operators (trekking, rafting, camping teams).
- Permit/administrative authorities (where identity details are required for entry/permits).
- Payment processors (to complete transactions).
- Technology service providers (website hosting, analytics, CRM, email tools) under confidentiality/security obligations.
- Legal and safety requirements (law enforcement, court orders, investigations, protecting rights/safety).
This kind of partner-sharing is standard across travel platforms because it’s required to fulfill bookings.
6) International Transfers
If you are located outside India, or if our service providers store/process data in other countries, your information may be processed internationally. We take reasonable steps to ensure appropriate safeguards are in place.
7) Data Retention
We retain personal information only as long as necessary for:
- bookings and trip operations,
- customer support and record-keeping,
- legal/tax compliance,
- dispute resolution and fraud prevention.
Retention periods may vary depending on the type of data and legal requirements.
8) Cookies, Analytics & Marketing
We may use cookies and similar technologies to:
- keep the website functioning properly,
- understand how visitors use our pages,
- measure performance of ads/marketing (if enabled).
You can manage cookies through your browser settings. Some features may not work properly if you disable cookies. (Many travel sites include dedicated cookie/marketing opt-outs.)
9) Your Rights and Choices
Depending on your location and applicable law, you may have rights to:
- request access to your personal information,
- request correction or updates,
- request deletion (subject to legal/contract requirements),
- withdraw consent (for optional processing like marketing),
- opt out of promotional messages anytime (via “unsubscribe” or by contacting us).
To request any of the above, contact us at juley@thealpineroots.com.
10) Children’s Privacy
Our services are intended for adults booking travel. If you believe a child has provided personal information without a parent/guardian’s consent, please contact us and we will take appropriate steps to delete such information where applicable.
11) Security Measures
We use reasonable administrative, technical, and organizational security measures to protect your data. However, no internet transmission or storage system can be guaranteed 100% secure.
12) Third-Party Links
Our website may contain links to third-party websites (e.g., payment pages, social media, partners). We are not responsible for the privacy practices of those websites.
13) Photography & Videography During Tours
During tours/activities, our team or fellow travelers may take photos/videos. We may use group photos or trip media for marketing (website/social media) only where appropriate.
If you do not wish to appear in promotional media, please inform us in writing before the trip or tell your guide at the start of the tour. We will make reasonable efforts to honor your request.
14) Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will post the updated version on this page with a revised “Effective Date”.
15) Contact Us
For questions or privacy requests, contact:
The Alpine Roots
Email: juley@thealpineroots.com